Become a Customer of Choice
By understanding what truly matters to your suppliers, you can earn their trust and secure priority treatment.
Become a Customer of Choice
The Voice of the Supplier exercise is your first step toward becoming a preferred customer. By understanding what truly matters to your suppliers, you can take meaningful action to earn their trust and secure priority treatment.
Receive preferential treatment as a Customer of Choice
Becoming a customer of choice starts with knowing how your suppliers view you versus your competitors. Our Voice of the Supplier (VOS) assessment will gather honest, structured feedback directly from your suppliers, and by benchmarking it against 17 years of global data we can help you understand where you truly stand. By working with us as an independent third party, the VOS unlocks insights suppliers may not share with you directly, giving you a credible, data-driven foundation to prioritise actions, drive internal alignment, and build stronger, more strategic supplier relationships.
Organisations achieving customer of choice status report the follow benefits:
46%
proactive ideas & improvement
43%
preferential pricing
28%
better risk management
22%
priority access to the best people and resources
18%
priority access to scarce materials
Your journey to become a Customer of Choice
Stronger supplier relationships don’t happen by chance, it takes action that is built on understanding and trust. The Voice of the Supplier programme captures supplier feedback so you can see your organisation through their eyes. It highlights what matters most to them, helps you spot where the relationship is thriving, and shows where improvement are needed to become their Customer of Choice.
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Invite your key suppliers to share open feedback on how they view your organisation. Our benchmark survey compares your results with industry peers, giving you a clear view of strengths and blind spots.
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Not all feedback carries equal weight. We help you identify which themes are critical for improving collaboration and which are quick wins, ensuring your effort focuses where it will have the most impact.
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Feedback should start a conversation, not end it. We facilitate workshops and one-to-one discussions so suppliers can expand on survey results, uncovering the context behind the numbers.
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Turning supplier feedback into change is what builds trust. We work with you to develop clear, practical actions that address concerns, strengthen the relationship, and demonstrate that you listen and respond.
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Ongoing measurement keeps the process alive. Regular feedback rounds and follow-up reviews ensure improvements are recognised, issues don’t resurface, and relationships mature in line with your strategy
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