SRM Research 2025
Benchmark Your Supplier Management
SRM research revealed that suppliers are responsible for up to 50% of the end-customer experience. In many organisations, the final mile of customer experience is delivered not by employees, but by suppliers, whether through a product on a shelf, a service interaction, or a digital touchpoint.
The latest SRM research builds on that insight, exploring how strong supplier relationships directly influence customer outcomes. Being a customer of choice delivers well-known benefits such as better pricing and reduced risk, but it also unlocks something more powerful. When suppliers prioritise your business, they bring their best people, share innovation earlier, and deliver quality and responsiveness when it matters most, helping you delight your end customers.
Benchmark your supplier management against your peers
By completing our free SRM Survey, you will gain critical insight into how your company’s practices compare to those of your peers and identify areas for improvement. Click here to benchmark your organisation's supplier management, or visit srmsurvey.com.
Let’s explore how being a customer of choice directly influences your end-customer experience.
Delight your end customer by becoming your supplier's Customer of Choice
Maximise Your Return on Supplier Relationships
"Supplier Management has moved beyond mere price negotiation and delivery punctuality to a profound shift towards establishing meaningful, strategic partnerships with suppliers"
– Alan Day, Chairman and Founder at State of Flux.
In light of these changes, the unique theme of the 16th Global SRM Research is 'Return on Relationships'.
Are you getting return on your relationships?
How much, and how effectively, do you engage and collaborate with your suppliers?
What value do you each derive from the relationship, and do you have the right people in place to do this?
Finally, what governance and technology are you using to support the successful operation of your supplier management?
The 2024 SRM Research explores what companies are currently doing to work towards a relationship-first approach. What is working well and what still needs to be done to achieve stronger supplier relationships. Relationships that deliver more than just financial benefits to the organisation, such as risk mitigation, cost optimisation and access to new innovation and products.
Benchmark your supplier management against your peers
By taking the SRM Survey, you will gain critical insight into how your company’s practices compare to those of your peers and identify areas for improvement – and it is free. Click here to benchmark your organisation's supplier management, or visit srmsurvey.com.
In 17 years of research, we have reached
5000+
PROFESSIONALS
3000+
ORGANISATIONS
3 mil+
DATA POINTS
4000+
READERS
FAQ
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The questionnaire should be completed by those with an involvement in supplier management from the buy side perspective.
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Maturity and benchmark analysis: After collating responses, we will be able to offer you a benchmark analysis based on your responses compared to our best practice model and other respondents. All responses remain confidential.
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The research is estimated to take less than 30 minutes to complete. After analysing the responses, State of Flux will provide participants with a benchmark based on industry peers and a best practice model - free of charge.
Download The 2025 Research Report
From Customer of Choice to Customer Delight
Now in its 17th year, the Global SRM Research Report remains the most comprehensive study of supplier management worldwide. This year’s edition explores how supplier relationships shape customer experience, and why leading organisations are reframing SRM as an enterprise-wide capability rather than a procurement exercise.
The report examines the shift from being a customer of choice to achieving true customer delight, supported by insights on trust, loyalty, governance, capability building and the role of senior leadership. With findings from 484 respondents across 335 organisations, plus case studies from Aon, Air Canada, Vodafone, Currys and more, it offers practical guidance for teams looking to strengthen performance, resilience and innovation through their extended enterprise.