Strengthening Collaboration with your Key Suppliers

A rugby team huddled together on a field during sunset, preparing for a game with mountains in the background representing Collaborate for success with a joint business plan

By aligning objectives in areas like risk, innovation, growth, and cost, you can unlock new value and drive success together.

Joint Business Planning:

The Framework for Supplier Collaboration

A rugby team huddled together on a field during sunset, preparing for a game with mountains in the background representing Collaborate for success with a joint business plan

Team-up with suppliers to drive business growth

When a strategic relationship drifts off course, the impact is immediate and tangible: missed revenue opportunities, delays in critical projects, rising costs, and an erosion of trust that’s hard to rebuild.

Joint Business Planning (JBP) is just as valuable for repairing strained relationships as it is for preventing misalignment in the first place and strengthening partnerships with key suppliers.

A Joint Business Plan provides a structured, living framework that turns intentions into shared commitments. It:

  • Clarifies priorities, expectations and roles,

  • Creates transparency around performance, risk, and future investment,

  • Focuses collaboration on the areas that drive direct value, such as innovation, growth, resilience, service delivery, and cost-effectiveness.

By planning together, you move from transactional interactions to a partnership where both sides are accountable and invested. The result is a supplier relationship that is easier to manage, more resilient, and better positioned to deliver value for both organisations.

76%

of Leaders see improved innovation and continuous improvement as a significant benefit from collaborating with their critical suppliers.

90%

of Followers do not have joint account plans with the majority of their suppliers.

76%

of Leaders are receiving improved account management because of their customer of choice status with their critical suppliers.

  • Managing supplier relationships without a clear, shared vision can lead to missed opportunities, inefficiencies, and strained partnerships.

    Repair and strengthen relationships:
    It provides a platform for open communication, allowing both parties to realign and work towards common goals.

    • Drive innovation and growth:
      By focusing on shared objectives, you can unlock new opportunities for innovation, cost savings, and growth that benefit both organisations.

    • Mitigate risk:
      A collaborative plan ensures both you and your suppliers goals are aligned when it comes to managing risks, ensuring more resilient partnerships.

    • Optimise resource allocation:
      Focus on what matters most by aligning resources, investment, and effort on shared priorities, increasing overall efficiency and effectiveness.

  • Here’s how we work with you:

    1. Assess the relationship:
      We begin by conducting a detailed assessment of the current relationship, identifying areas of strength, and pinpointing where alignment and collaboration can be improved.

    2. Define shared objectives:
      Working together with your supplier, we help outline key objectives around areas like risk management, innovation, cost efficiency, and growth, ensuring both parties agree on what success looks like.

    3. Develop the joint plan:
      We create a customised joint business plan that maps out roles, responsibilities, timelines, and metrics for success. This plan serves as a roadmap for how both parties will work together to achieve shared goals.

    4. Execute and review:
      With the plan in place, we support you in executing it effectively. Regular reviews are conducted to monitor progress, adjust strategies, and ensure key objectives are achieved.

    • Enhanced collaboration and communication:
      Regular and open dialogue builds trust and ensures both parties are working towards shared objectives, improving the overall relationship.

    • Increased value creation:
      By aligning goals, you can drive greater innovation, reduce costs, and unlock growth opportunities that benefit both parties.

    • Reduced risk exposure:
      With a clear plan in place, you and your supplier can better manage risks, making your partnership more resilient and adaptable to change.

    • Long-term success:
      A joint business plan sets the foundation for long-term partnerships that are mutually beneficial, with both parties invested in each other's success.

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Contact us about a Joint Business Plan today